Marketing Environment Essay Example for Free

Marketing Environment Essay Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. A market is any structure that allows buyers and sellers to exchange any type of goods, services and information. †¢The market facilitates trade and enables the distribution and allocation of resources in a society. †¢Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order. †¢Marketing can basically be looked upon as the interaction between marketing mix variables and environmental variables. †¢It is only with the help of marketing variables, that the market managers tackle the environmental variables. †¢Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. According to Kotler â€Å"Marketing is a social and managerial process by which individuals and groups obtains what they need and want through creating, offering and exchanging products of value with others†. The American Marketing Association defines marketing as:- â€Å"The performance of business activities that direct the flow of goods and services from producers to consumers or users†. †¢Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. †¢ It is also concerned with anticipating the customers future needs and wants, which are often discovered through market research. †¢Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. In the words of Stanton â€Å" Marketing is a total system of interacting business activities designed to plan ,price, promote and distribute want satisfying products and services to present and potential customers†. Therefore good marketing must be able to create a proposition or set of benefits for the end customer that delivers value through products or services. Government agencies, political parties, pressure groups and laws create tremendous pressure and constraints for marketing management. †¢Laws affect product design, pricing and promotion. Irrespective of the political ideologies, intervention in the marketing process has become common in every nation. †¢The legal environment is also referred to as public policy environment. The vast government network of laws and regulation, policy decisions, government bureaucracy and the legislative processes have varied impact on marketing strategies. †¢Multinationals like Coca Cola and IBM had to flee India during 1977 due to a hostile political environment. The positive political situation has permitted these corporations to again operate in the country. The impact of political and legal forces may be summarized as under: ? Substantial amount of legislation regulating business exists to protect consumers from unfair business practices, to avoid unfair competition, to safeguard small firms and to conserve foreign exchange. ?Marketing managers are required to get full knowledge and understanding of political and legal forces for achieving their goals. Political factors include government regulations and legal issues and define both the formal and informal rules under which the firm must operate. For example †¢Tax policy †¢Employment laws †¢Environmental regulations †¢Trade restrictions and tariffs †¢Political stability †¢Study and knowledge of economic forces is essential to preparing effective marketing plans. †¢Anticipation of future economic conditions will enable the firm to devise appropriate marketing strategies. Under economic environment, a marketing manager generally studies the following factors and trends: †¢Trends in cross national product and real income growth †¢Pattern of income distribution †¢Variations in geographical income distribution and trends †¢Expenditure patterns and trends Trends of consumer savings and how consumers like to hold their savings †¢Borrowing pattern, trends and governmental and legal restrictions †¢Major economic variables Economic factors affect the purchasing power of potential customers and the firms cost of capital. For example †¢Economic growth †¢Interest r ate †¢Exchange rates †¢Inflation rates †¢Economic conditions affect marketing directly because such organizations are themselves a part of the market place. For instance, the costs of all inputs positively respond to upward swing of economic condition. †¢This will affect the output price and consequentially affect the sales.

Destiny, Fate, Free Will and Free Choice in Oedipus the King - The Fate

The Fate of Oedipus in Oedipus the King    In "Oedipus the King" there comes a point in the play where Oedipus learns something that plays an important role throughout the play.  Ã‚   He learns from a   oracle that he will eventually kill his own Father and sleep with his own mother.   As one could imagine this is a shock to Oedipus, and he does not believe the oracle.   However, he cannot prevent any of this from happening because it is his fate.   Oedipus is a victim of circumstances beyond his control, his life had already been planned by the Greek Gods.      Ã‚  Ã‚  Ã‚  Ã‚   Throughout the whole play there are references made to many of the ancient Greek Gods, for example, Apollo, Zeus, Dionysis, and Artemis are discussed quite often.   In ancient Greece the people believed that if anything happened one of the god's had a reason for it.   Each god was related to one specific thing like Poseidon being the god of the sea.   They thought that if there was a tidal wave or a hurricane it was because Poseidon was angry at them.   This is the basis for my assumption that Oedipus had no control over his fate.      Ã‚  Ã‚  Ã‚  Ã‚   First of all, when Oedipus is just a baby his father, King Laius of Thebes, is told in an oracle that his own son will kill him.   So, with the agreement of his wife, Jocasta, the baby's feet are pinioned, and it's given to a slave who is supposed to leave it to die on Mt. Cithaeron. However, the slave feels sorry for the baby, and gives it to a fellow shepherd from Corinth. The shepherd from Corinth presented the baby to the childless King of Corinth, who is Polybus, and he brings him up as his own. He gives him the name Oedipus, whi... ...d emotions of all the characters in the play.   While doing so Oedipus could in no way control his own fate.   The god's mislead him, and did not allow him to keep from his destiny.   Oedipus was indeed a victim.   A victim of circumstances beyond his control, and it just goes to show that it is impossible for someone to escape their own fate.    Works cited and Consulted: Murray, Robert D. Jr. "Sophocles' Moral Themes." In Readings on Sophocles, edited by Don Nardo. San Diego, CA: Greenhaven Press, 1997. "Sophocles" In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork: Macmillan Publishing Co., 1984. Sophocles. Oedipus Rex. Transl. by F. Storr. no pag. http://etext.lib.virginia.edu/etcbin/browse-mixed new?tag=public&images=images/modeng&data=/texts/english/modeng/parsed&part=0&id=SopOedi   

Natural Progression: Dissent to Disagreement

Boorstin discusses the distinction between dissent and disagreement, and deems one to be a dangerous cancer, and the other to be the life blood of social commentary. Despite Boorstin’s claim that dissent is the ugly mutation of disagreement, dissent is actually the more powerful, radical predecessor to disagreement. Dissent is the opposition based off of an unpopular opinion, whereas disagreement is an opposition to more socially explored issue. Disagreement is the safe way to bring about change, a passive and fast moving path as you have support behind you. In the beginning of the women’s suffrage movement, the challenge they proposed to society wasn’t a simple disagreement, but a radical dissention. Until it became a popularized notion, women’s suffragettes were considered to be out for their own personal amusement, and not for the betterment of a society. Once enough support had been gathered behind the movement, the ideas that had once been considered dangerous were no longer all that socially unacceptable. This is not to say, however, that disagreement is not a worthwhile pursuit, it is in that the seed of dissention must be continued to be carried out, but it is the safer method. The argument against dissention is, a minority opinion should not be supported so as not to disturb the social waters. However, it is necessary for dissent to occur for disagreement to develop and for society to change. Without radical opposition to the current social norms, society will never move beyond its current state. Progress is necessary in human society. In other words, rather than being a cancer of argument, dissention is the necessary struggle before the art of disagreement. It is a necessary part of the social plotting process.

The Perspective On Demography And Its Effects On The...

Every aspect on demography comes into play when combined into unison from the perspective of a person’s environment. Factors such as age, ethnicity, gender and class are highly important in shaping a person’s environment, where a different combination is met with a distinct response, thus placing great emphasis on the understanding of intersectionality through the lens of the sociological imagination. Through social ecology, intersectionality and the sociological imagination intertwines together to connect social issues and environmental problems as interrelated, where to solve one side, the other side can not be ignored. To help protect our environment, we must begin to consider beyond the industry cultures, but on the combination of all our carbon footprint’s effect on the environment. While equality is important, does all the countries have to reach the standard of Western societies, instead for Western society to meet the developing countries somewhere in the middle. Perhaps Eurocentrism is not so great after all when its existence is everywhere. The China Price provides an excellent example of the consequences of the industrial culture prominent in many Western countries, in which this culture takes advantage of the poor and marginalized groups for the economy to prosper, as shown by the abundance of goods made from China. The environment in many cities are covered with smog due to all the manufacturing and its byproducts going on in China, and through this means,Show MoreRelatedRole Of The Cultural Perspective When Dealing With Conflict1029 Words   |  5 PagesFor any international organization, understanding cultural differences is very significant in the global context. The article analyzes the role and impact of the cultural perspective when dealing with conflict in the global context. â€Å"What seems like a perfectly reasonable approach in one culture may seem ridiculous, disrespectful, inefficient, or unfair to managers from other cultures. 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