Connote and Denote - Commonly Confused Words

The verb connote means to suggest, imply, or signify indirectly. The verb denote means to indicate, serve as a sign of (something), or signify directly. Examples: The word train, which denotes transportation, also connotes old-fashioned travel, perhaps the nineteenth century by association, maybe a sort of romanticism of traveling, even mystery, exoticism, and intrigue, as in the Orient Express; or in another vein, slowness, noise, pollution, crowds, and the like.(Mark Gottdiener, The Theming of America, 1997)[I]n English and other languages, the high-front vowel ee often seems to connote small, as in teeny-weeny.(Jack Rosenthal, From Arf to Zap. The New York Times, June 30, 1985)Contrary to the popular misuse of the term to denote a computer criminal, a hacker is someone who solves a problem in a clever or little-known way.(Adam Pash and Gina Trapani, Lifehacker, 2011)[T]he Lenovo rep used the term rip and flip to denote how the screen can be removed and reconfigured. I’m not sure whether the term will stick, but that’s basically the near future of portable computing: your screen detaches from the keyboard to be used as a tablet for fun or mobility, and then docks back into the keyboard when you need to do some work.(Doug Aamoth, The Phrase ‘Rip and Flip’ Basically Sums Up the Near Future of Portable Computing. Time, January 7, 2013) Usage Notes: A word is said to connote something if it suggests or implies secondary meanings/associations/emotions additional to (or other than) its primary or literal meaning. A word is said to denote something if it indicates, signifies or, simply, means it. . . .To use connote for denote is a common looseness; to use denote for connote is plain wrong.(B.A. Phythian, A Concise Dictionary of Confusables. John Wiley Sons, 1990)Denote is rarely if ever misused. Connote, however, is becoming rarer by the day in its traditional sense, illustrated here: In careful usage, notoriety carries a connotation of wichedness, evil, or gravely bad conduct. James J. Kirkpatrick, A Little Refresher Course, Tulsa World, 25 Nov. 1996, at A8. . . .And connotate. *Connotate is a needless variant of connote.(Bryan A. Garner, Garners Modern American Usage. Oxford University Press, 2009)The confusion lies in these signifying senses, for denote describes the relation between the expression and the thing it conventiona lly names, whereas connote describes the relation between the word and the images or associations it evokes:  ...the term leisure, as here used, does not connote indolence or quiescence. —Thorstein Veblen, The Theory of the Leisure Class, The American Heritage Guide to Contemporary Usage and Style, Houghton Mifflin, 2005. Practice Exercises (a) Odd–even pricing (or psychological pricing) means pricing at odd-numbered prices to _____ a bargain and pricing at even-numbered prices to imply quality.(C.W. Lamb et al., Marketing, 2009)(b) Ladies and gentlemen, a big hand for the letter X. Its the most versatile letter in the alphabet. A singular X can _____ a kiss, the location of buried treasure, or a mistake in a schoolboy essay.(Charlie Brooker, Opportunity Knocked. The Guardian, September 10, 2004)(c) I don’t doubt that the name [Redskins] was intended to be complimentary rather than mocking--it was surely supposed to _____ skill, bravery and a warrior spirit. But intentions are irrelevant if a large proportion of the group that it’s honoring consider the name a racial slur.(Pat Meyers, Style Conversational Week 1037. The Washington Post, September 5, 2013) Answers (a) Odd–even pricing (or psychological pricing) means pricing at odd-numbered prices to  connote  a bargain and pricing at even-numbered prices to imply quality.(C.W. Lamb et al.,  Marketing, 2009)(b) Ladies and gentlemen, a big hand for the letter X. Its the most versatile letter in the alphabet. A singular X can  denote  a kiss, the location of buried treasure, or a mistake in a schoolboy essay.(Charlie Brooker, Opportunity Knocked.  The Guardian, September 10, 2004)(c) I don’t doubt that the name [Redskins]  was  intended to be complimentary rather than mocking--it was surely supposed to  connote  skill, bravery and a warrior spirit. But intentions are irrelevant if a large proportion of the group that it’s honoring consider the name a racial slur.(Pat Meyers, Style Conversational Week 1037.  The Washington Post, September 5, 2013)

Generic Products Market Prospects in the Age of Marketing and

Essays on Generic Products Market Prospects in the Age of Marketing and Dominance of Branded Products Statistics Project ï » ¿ Business Report The modern times are regarded as the era of increasing reliance on brands and marketing, however generic products are still not an obsolete concept, as according to primary research conducted by North Star in order to explore the market and create a feasibility report, this market holds a potential to be tested and profited from. Other firms in this business sector have benefited greatly, and hence it is worth taking the risk. The results of the mail survey conducted by North Star in August are as follows: Question All Consumers Largest Consumers Have you purchased a food generic product (such as canned fruit and vegetables) in the last month 36% Yes 64% No 29% Yes 71% No Was this the first time you had purchased a food generic product 18% Yes 82% No 20% Yes 80% No Have you purchased a non-food generic product (such as paper towels or soaps) in the last month 60% Yes 40% No 59% Yes 41% No Was this the first time you had purchased a non-food generic product 5% Yes 95% No 7% Yes 93% No When these consumers were inquired about their likely reaction to certain generic products at being offered 30% saving is as follows: Product YES (%) NO (%) DON’T USE (%) Bar of Soap 43 57 0 Deodorant 31 67 2 Ammonia 80 10 10 Chili 34 52 14 Canned Ham 19 44 37 Frozen Vegetables 54 39 16 This response indicates that the market for non-food generic products is stronger and more reliable than food generic products, since the people are already familiar with the product as 59-60% consumers state that they already purchase non-food generic products as compared to 29-30% for food generic products, and furthermore approximately 93-95% state that it is not the first time they have purchased non-food generic products while 80-82% have purchases food generics more than once. However, this does not indicate that all non-food generics would be successful or all food generics would suffer disappointment, because further breakdown into products shows that the non-food items produced by North Star are not all likely to get a positive response, even after being offered a 30% price reduction, a bar of soap is likely to be purchased by 43% consumers, deodorant is further less at 31% only, however ammonia has the possibility of being purchased by 80% consumers. When considering food items, the frozen vegetables gained a relatively better response and thus stand at 54% respondents answering affirmative. Furthermore, personal observation of 20 arbitrarily selected supermarket chains depicted that the distribution channel would not be a problem, since 39 stores stocked generic products, and a high proportion of 37 out of these 39 stores currently stocked 100 or more generic items, this is also substantiated by Edward and McCleary who state that 86% stores nationwide (Rauch and McCleary, 2005, 119), and since the market share of generic products shows a positive trend as obvious in the Figure 1 below, the market of generic products shows a sharply positive trend for the 6 goods produced by North Star (Gary, 2007, 1027-1030): According to this trend and H. R. Nolan the tendency of large manufacturers considering the option of producing generic products has increased significantly, either because of the growing market or idle capacity which could be utilized for the creation of non-brand commodities (Nolan, 2006, 35). Furthermore, the future prediction of observers’ state that this trend would move up to 25% in the coming five years, and this is an astronomical increase which could not be ignored if the firm is looking for market growth opportunities (Rauch and McCleary, 2005, 120). In addition, the supermarkets have also recognized this increasing trend, and have thus started to allot increased space on shelves to generic and non-brand products (Rauch and McCleary, 2005, 119). In order to further check the feasibility of transition to this sector of business, secondary research also provides data which could help North Star immensely. Generic products is not an unexplored market when it comes to larger firms, renowned companies like ‘Alcoa’ which earns a good name owing to their specialty ‘Reynolds’s wrap aluminum foil’ and ‘Chicken of the Sea’ which is known for their canned tuna are also an established name in the production of generic commodities (Consumer Affairs, 2005). Studies reveal that despite the dramatic increase and potential in this market, there is still a long way to go for it to become a common purchase for consumers, and it has been found that standardized goods receive a better response from consumers as compared to differentiated products (Prendergast and Marr, 1997). Therefore, North Star should focus on the production of standardized goods, as also obvious through primary research that mai n area of focus should be Ammonia and Frozen Vegetables, which got the greatest positive response, both these goods are standardized, and are thus likely as a start off. It would help North Star to evade the costs of advertising which are incurred when branding and marketing the product. The main target of North Star should be budget conscious consumers, especially in the contemporary times of deepening economic recession, when incomes are low and consumers look for better quality products of low prices, hence catering to this market would be beneficial, in addition if the generic products are of good quality, then it would attract the consumers who focus more on quality than branding (Shaw, 2002). As an initial step, the main focus of the company should remain the production of Ammonia and Frozen Vegetables, however this does not suggest that the other goods in the product range should be ignored, the market for the generic production of the remaining four commodities should be undertaken, since the growing market entails that the purchase of generic products gives an opportunity to consumers to improve living standards while keeping the budget low (Peters, 2010), and if North Star takes advantage of this opportunity in time, then it would translate into profits an d sustenance for the company. Works Cited Consumer Affairs. Store Brands Offer Competitive Quality, Study Finds. 2005. July 3rd 2010 Gary, IN. 2007. Hammond’s Market Reports Nolan. H R. No-Name Brands: An Update. 2006. Supermarket Management Prendergast. G P and Marr. N E. Generic products: who buys them and how do they perform relative to each other?. 1997. European Journal of Marketing, 31, 2, 94 - 109 Rauch. E J and McCleary. P G. National Brands to play a bit part in the future. 2005. Grocery Business Shaw. M. Marketing brand vs. generic products. 2002. July 3, 2010

Financial Accounting Enterprise Bargaining Agreements

Question: Discuss about the Financial Accounting for Enterprise Bargaining Agreements. Answer: 1. With the current laws in place, is based on the parties who have promoted enterprise bargaining agreements that are propose in nature between them or go on for a voting pattern. When it comes to Fair Work Australia, it evaluates them for providing approval ahead. Based under the Fair Work Act of 2009, the agreements now termed as enterprise agreements, registered with Fair Work Australia to monitor entitlements in contrast to the modern award, and assessed if the Act is not breach. When it comes to Australian labor law, the industrial reform that happened in 2006, referred as "Work Choices. State industrial legislation can play a vital role in prescribing agreements that are collective in nature, but the implementation of the Work Choices reform will prevent the happening of such an event (Alan, 2014). It needs to be considering that the time from when the Fair Work Act was enact; parties that are related to Australian agreements can move to Fair Work Australia for lodging the agreement to have approval. Before a member of the tribunal approves an enterprise the requirement is that the employees those are employed agreement context will positioned in a better stage if the employment is under a valid award (Alan, 2014). Many of those involved in research of corporate governance applies to Australia and have the tendency to grab huge data that is empirical in nature and pertains to topic that are of interest. However, since the 1990s, there is concentration of shareholders that concerns listed market although a major chunk of the economic activity happens outside the niche of the market. (Dignam, 2014). Hence as indicated by the senior Accountant, the change in treating the expenses is highly relevant to the cause of maintaining ethics and fairness in the organizational practice. How ever, the biased based on the priority as referenced through seniority is not the sole contributor to assign the memorandum for change but a collective reform suits the organizational perspective as indicated in the context referred to the Employee Bargaining Agreement but forward by the senior management and staff of the organization. As based on the recommendations of the ASX Corporate Governance Council Principles and Recommendations, the statement of corporate governance of entities that are Listed focus on their governance and infrastructure not as document of compliance and but should view opportunity to project that the management are tuned to deliver the utility of having corporate governance arrangements that is effective in nature with proper communication to holders of security and even pertains to other businesses that discloses community investment and portrays the approach in terms of corporate governance and operation. 2. Laying solid foundations for management and oversight, it is evident that the organizations can alter and represent their business operations and practices as with the need of the business. A listed entity in any market should structure and reveal the concerned roles, as well as responsibilities of its operation to deliver sustainable profits for an organization. Hence, delivering a more accurate and responsive mode of recording the flow of money in and out of the organization is justified under the context of providing more transparency in the business operations and also enabling the records that could be dynamically monitored, since there are substantial numbers of the retailers that have entered into radical and long-term agreement with the organization (Leo, 2007). As with the compliance of the corporate laws in place, the members, and the inclusive staff of the organization has the complete responsibly to enact the inclusive business process of an organization with the conse nt of the other party involved in the terms of the business. However, getting the bias based on the net sales of the records for the organization does not completely reflect on the actual monitoring needs of the business that may be dependent on the secondary attributes such as Geographical aspects, and other market influences (Yoshiro et. al, 2006). However, since the organization has agreed on building a class of reforms based on the Net sales, the corporate act has a complete reference to agreeing with the terms and conditions that form the internal process of the organization (Maines Wahlen, 2006). 3. Taking securities law and practice as it put to argument that the change is influence by economic liberalization, fragmentation of political and the highlights of growth of legal services and influences (Muchlinski, 1999). Mark Ramseyer, a professor of Harvard had structured a strong vivid argument when he referred that the Japanese law, as well as economy has always been Americanized. With the highlights to his view, rather than an inclusive corporate governance system that is characterize by unique banks, as well as industrial policy that has been floated by the government, (Dharmapala Hines, 2009). The example hence reveals that there is a vital role for the link that exists between shareholder and manager relationships that has been long familiar in liberal countries like the US (Miwa and Ramseyer 2006). However, being in Australia, the laws tend to be more refined and accustomed to delivering a high consistency in corporate governance. The country of Australia is bound by international obligations and has tax treaties with more than 40 countries worldwide. Tax treaties are often referred conventions of tax or double tax agreements (Muchlinski, 1999). They do not allow double taxation and evasion of fiscal and leads to cooperation between Australia, as well as other tax authorities of international stature by enforcement of the valid tax laws. The tax treaty can affect only a resident of Australia or the other treaty country (Koffman MacDonald, 2007). The same stands for domestic trade and business, hence keeping off an accountant in the vision of reduction of taxes could only result in more complications, but managing with a single employee as referred by the organizations seems to be more appropriate term as versioned with the performance of the business (Moffett et. al, 2011). Taking off an accountant is in complete accordance with the corporate law that allows complete access to the organization, which also fea tures total responsibility to retain employees as with the need of the organization. References Alan D, 2014, Company Law, Oxford University Press. Dharmapala, D. Hines, J 2009, Which countries become tax havens?, Journal of Public Economics, vol. 93, no. 2, pp. 10581068 Koffman L MacDonald E 2007, The Law of Contract, Oxford University Press. Leo, K.J 2011, Company Accounting, Boston:McGraw Hill Maines, L. Wahlen, J 2006, The Nature of Accounting Information Reliability: Inferences from Archival and Experimental Research, Accounting Horizons, vol. 20, no.4, pp. 389-425. Moffett, M. Stonehill, A. and Eiteman, D 2011, Fundamentals of Multinational Finance, Cambridge USA Muchlinski, P 1999, Multinational Enterprises and the Law, Cambridge USA. Yoshiro M, Ramseyer, J. Mark 2006, Japanese industrial finance at the close of the 19th century: Trade credit and financial intermediation, Science Direct

Religion in Australia Essay Example For Students

Religion in Australia Essay Year 11HESS restrictedReligion in AustraliaPractical assignmentPart One-Guest speakers (Lawyers)Everyday as the world is becoming more dangerous, mostly involvingconfliction between countries which result in war and terrorists events,innocent are seeking for asylum, where people escape from persecutionwithin their homeland. High populations of these needy people are enteringAustralia in order renew their life as well a improved environment fortheir children to live and study. However, due to laws people are notallowed to enter Australia without a visa permit, therefore in result thesehomeless people are sent to detention centers where they are kept locked upfor years. Having the government state these people as unlawful people with intentionsof harming Australia and its people, the media are generally spreading therumors about these incidents and people involved. Having to only spreadinformation on what the government have to say and assume, not having torealize that there are still people who are clean and innocent but arefinding a way to live life in peace. The speech of Hannah and Jane giving the insight of the conditions ofBaxter Detention Center had come to be unbelievable and unbearable to look. These high fenced isolated centers holding a huge mass of refugees hasrestricted any lawyers or visitors to enter the centre. Within these thecentre, there would be a lack of green plants having to give no rights ofplanting any. As well inside there would be only a little medical centre,having to have a high population within, people who were sick had to waitfor their turn. The only thing the people could do in there was only watchtelevision, play on computers or only watch the sky as there was no windowin order to view the outside world. These people were given the leaseamount of human rights. The only human rights were acted upon those to getaccepted due to the seeking of refuge from war, persecution discriminationand fears of future life. Not taking notice of any men, women or children,everyone was treated the same like a farm full of animals. Through theprocess of detaining these helpless people, the government of Australia hasfailed to support any matter of need and human rights , but instead doingthe opposite and imprisoning them in these thick high walls. By keepingthem in these centers only makes their life even worst as they cant let goof the vision hold inside them of dramatic events they have seen. Thegovernment doesnt see the bright side of letting these people free intothe country, having people employ more business and able to realize thatthey are rescuing lives from persecution, but instead they are actingagainst what the law states where man and women has the right to live ahappy life. These stories conflict the images that are presented in the media due tothe fact that the only source that is providing the story is through thegovernments views and not what the public have to see for themselves as thearea are restricted and forbidden. As a result from these cruel inhumandetaining, many people of the public are against what the government isdoing to these people, as today children at a young age realizes thesematters. Part Two-Surveys and interviewsThe main purpose of this assignment is to why refugees are being treated inthis way and why they come into out country to seek for asylum. Through theprocess of surveying and interviewing, we will be show what the public hasto say about this matter and also their religious points of view. .u16b1cdf258a8ae35ecc70195fad727c8 , .u16b1cdf258a8ae35ecc70195fad727c8 .postImageUrl , .u16b1cdf258a8ae35ecc70195fad727c8 .centered-text-area { min-height: 80px; position: relative; } .u16b1cdf258a8ae35ecc70195fad727c8 , .u16b1cdf258a8ae35ecc70195fad727c8:hover , .u16b1cdf258a8ae35ecc70195fad727c8:visited , .u16b1cdf258a8ae35ecc70195fad727c8:active { border:0!important; } .u16b1cdf258a8ae35ecc70195fad727c8 .clearfix:after { content: ""; display: table; clear: both; } .u16b1cdf258a8ae35ecc70195fad727c8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u16b1cdf258a8ae35ecc70195fad727c8:active , .u16b1cdf258a8ae35ecc70195fad727c8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u16b1cdf258a8ae35ecc70195fad727c8 .centered-text-area { width: 100%; position: relative ; } .u16b1cdf258a8ae35ecc70195fad727c8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u16b1cdf258a8ae35ecc70195fad727c8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u16b1cdf258a8ae35ecc70195fad727c8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u16b1cdf258a8ae35ecc70195fad727c8:hover .ctaButton { background-color: #34495E!important; } .u16b1cdf258a8ae35ecc70195fad727c8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u16b1cdf258a8ae35ecc70195fad727c8 .u16b1cdf258a8ae35ecc70195fad727c8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u16b1cdf258a8ae35ecc70195fad727c8:after { content: ""; display: block; clear: both; } READ: Date Rape EssayMy aim for surveying about this topic is targeted on the range of differentages, giving each their opinions about this. The reason why I chose tosurvey people at different ages is because I believe at different agespeople have different view having to refer to their knowledge about theissue, giving them a better understanding providing them with betteropinions. picpicAs present on a chart above, it is shown that out of ten people 6 peoplesay that they do not support the government in stance on asylum seekers,whereas the other 4 do. From these 4 people that said they do support thegovernment due to the fact that they are illegally entering a countrywithout any visa permitted and saying that at least the government haveprovided them a bed and shelter to stay, rather then being persecutedwherever they live. They also say that the media isnt also fair to

Soft Drink Industry Essays - Ice Cream Parlors, Ice Cream

Soft Drink Industry Executive Summary The word 'Saturation' does not exist in the dictionary of the U.A.E. Year by year, new products and their competing items have entered into the field and have successfully created a slot for themselves. This phenomenon is greatly supported by the open down policy of the local government to the people coming from other lands for settlement and tourism. Ice creams are a product that has not seen their prime in the U.A.E. It's potential is tapped in a meager form. Not that the commodity is in short supply. There is ample ice-cream available even at the moment. But, there is great scope of habitualizing the inhabitants of this place to consume more of the product, by exploiting the U.A.E. climate to its best potential. This statement vindicates the statistics that while an average person in Australia consumes 36.87 pints of ice cream, and in the United States 30.04 pints, the consumption in U.A.E. is only 6 pints per capita. Thus, even if the consumption is increased by 6 times for a person here, we will still be comparable to Australia and will need more effort to become world leader in consumption. This indicates the amount of vacuum existing in the U.A.E for the growth in the Ice-cream consumption. The bottom line is a 'Difference'. Up until now the ice creams that are being sold in the U.A.E. are mostly the conventional stuff and it will bring a sea change in the minds of consumers about ice creams if they are given something different at affordable prices and at accessible locations. One such company that can meet all these interests is Ben & Jerry's. We are a group of investors now planning to open Ben & Jerry's ice cream parlor. The food and beverage industry has been in a boom. Therefore we plan to make our mark in the industry as the premium ice cream and yoghurt parlor in the country. U.A.E has a multi-cultural environment thus providing a good market for Ben&Jerry's.. Ben&Jerry's is the 'difference' which can fit in the slot to help bring up the per capita consumption of the country. Most of their ice creams are made from fresh fruits, which hardly any other maker has attempted. Introduction & Background The company Ben & Jerry's had its humble beginning more than 70 years ago, when its founders started manufacturing ice cream with a hand - cranked machine. Today, it offers the widest range of ice creams and frozen deserts in packs, including cups, bulks, and cones. The brand enjoys its reputation for successful innovation and development of flavors and its new offerings are eagerly awaited every summer. Current Market Situation The Marketing Environment- The United Arab Emirates has an ice cream market of Dh140 million, yet it has one of the lowest consumption (6.00 per capita/ pints) of ice-cream when compared to Australia which consumes 36.87 per capita / pints and USA 30.04 pints. The ice-cream parlors Baskin Robbins enjoys having a monopoly followed by Haagen-Dazsas and Breslers. There are other non-famous parlors in some shopping centers and malls. Considering that there is two major franchises in the U.A.E market there is a high scope in entering the ice-cream industry. As for the external environment, it is divided in the following manner. Competitive Environment- There is high degree of competition in the foodstuff industry. In the ice-cream industry, the market share is evenly distributed with Nestle being the market leader, followed by Walls and then by Kwality. Recenlty Hag n' Das has also come up with major marketing schemes and are aggressively marketing their ice creams. They have a parlor opened at Al Diyafah Street in Deira. There is no official study to the exact market share. The prices in the parlors are about 10% higher to that of franchises in London and Canada. The other competitors in the family line are Igloo, Unikai, Kimo Cadbury, Mamma- Mia, and also those previously mentioned. Hags n' Das, Cadbury's, Baskin Robbins and have an importation, the rest are local manufacturers. Below mentioned is the approximate market share. Estimates provided by Kwality and Unikai year 1996 Overall market growth 20% on yearly basis Social and Cultural environment- We intend to target our products

Venture Capital Financing Essays

Venture Capital Financing Essays Venture Capital Financing Paper Venture Capital Financing Paper While Heather Evans has a great idea, there is a significant amount of work to be done before she can get her company off the ground. Heather Evans has been bootstrapping the business so far but desperately wants to take the company to the next level. In order to get the first collection out of the door, she needs to find investors to finance her operations. Subsequently the most important task she is faced with Is reviewing the various financing options that are available and deciding on an option that Is suitable for her specific company at Its current stage. Concurrently, Heather Evans needs to assemble the key members of the management team to assist In guiding the company through Its Infancy. Fortunately, Heather Evans has a strong network from business school and colleagues from the investment banking and fashion industry which should serve to provide a pool of individuals whom she can select from that share the same vision and passion for her business. The overall concept of the business is straight forward. Heather Evans company plans to offer a designer line to fit the life-style of professional women. However, accomplishing a successful launch of this type of venture is dependent upon several key factors. First and foremost, the potential market that Heather Evans has targeted must be large enough to merit a new business venture and provide opportunity for growth. According to Heather Evans and a recent market study included In the case, these Individuals encompass a fast-grouping group with great purchasing power which are currently undeserved. Furthermore, the size of this market segment Is large enough that it will sustain the future growth of Heather Evans business. Another Key Doctor Is ten acceptance AT Heather Evans eagles Ana ten Tall product by the market, and a continuous repeat customer base. Market penetration is armament to the success of the business and in establishing a long-lasting brand identity that resonates amongst her customer base. To accomplish this Heather Evans business needs a complete marketing strategy so the potential consumer is aware of Heather Evans brand. Only by building relationships with the appropriate retail channels and attaining proper exposure to the potential clients can her product establish itself in the fashion industry. In addition, it is vital to have a management team that will oversee the companys operation. These ideal individuals must possess industry experience and proven track records that will assist Heather Evans in building her company. Lastly and most importantly for potential investors is the proper exit strategy. Heather Evans needs to plan for a scenario so the investors can cash in on the investment in a later stage of the venture and realize a competitive return otherwise she will not get the necessary funding needed to get started. Aside from the factors previously discussed there are few additional considerations to take into account that will impact the success of the business. Since this is a niche market which Heather Evans is proposing to reengineering, there attention that her brand could become synonymous with this area of fashion thus creating significant brand loyalty going forward. Furthermore, there are significant opportunities to expand the product offerings at much lower production costs, since the operating costs are relatively fixed. Moreover, the prospect of the licensing the Heather Evans brand is another sizeable revenue stream. Finally, a recent PIP of a comparable company obtained a sizeable valuation demonstrating the great potential in the fashion business. On the flip side, fashion design is very subjective. There is no telling how people ill respond to Heather Evans first collection. Even if the collection is a hit, there is a concern that the design trends will be copied by other manufactures. Fashion is a very fickle industry and the barriers to entry are fairly low so competition can be fierce even if Heather Evans brand is considered first to market. Then there is the threat from other well-known brands, which could easily pursue this particular market segment if Heather Evans company sees some initial success. 2) To date, Heather Evans entrepreneurial efforts have shown promise but there have also been some missteps along the way. With a background in the fashion industry and exposure to the business world at Morgan Stanley and Harvard, Heather Evans is well prepared for the challenges of starting a new business. Unfortunately, Heather Evans also lacks experience and some of her actions are indicative of a first- time entrepreneur with much to learn about starting a company. Heather Evans invests a large portion of time to researching her new venture and formulating a business plan. By sticking too well mapped out schedule and demonstrating a coherent plan of action, Heather Evans has shown she is a well organized, enterprising entrepreneur with a lot resolve to make things happen. Furthermore, her ability to multi-task and still meet deadlines proves she is proactive and more than capable of properly executing her plan. The fact that while she was in cocoons seen anneal employees, standalone an Outlet Ana manage to contact potential investors instills a lot of confidence in potential investors. However, there are times when one has to wonder if she is overextending herself and the urgency Heather Evans has established to release her product does pose a threat to the potential success of the business. Another key aspect is the fact that Heather Evans has clearly demonstrated an ability to make difficult decisions as evidenced by the firing of Robert Vain and selection of a costlier but more attractive location for her offices. However, there are times when her snap Judgments and ability to read people backfire such as the Barbara Tarp incident which could have become a substantial problem had Heather Evans not consulted a friend. Once could also question the choice in office locations as preserving cash in a start-up is so integral to the longevity of the firm in the early stages. Going forward, Heather Evans needs to focus less on Arden ; Co. And pay more attention to other financing channels. In addition, she should make a draft of the deal terms for individual investors which should lead to quicker response times and less ambiguity in the financing process. Lastly, Heather Evans should focus more on establishing a stronger management team and building relationships with fashion buyers and distribution channels as the people aspect is the most essential element to the success of her business. 3) Generally speaking, Heather Evans provides the investor with a well focused, articulate business plan that outlines the general function and purpose of her business. The inclusion of a table of contents along with a summary page provides attention investors with a quick overview of the contents and a basic understanding of Heather Evans business. It should be pointed out that disseminating anything beyond the executive summary should not commence without the receipt of a non- disclosure agreement by each party that reviews the document. Delving into the actual document, one gets a sense that Heather Evans has thoroughly thought out her idea and the market potential for her products. A well defined introduction that serves as the mission statement for the company helps the investor quickly realize the nature of the proposed business and quickly sets the tone or the rest of the document. Furthermore, the discussion of her experience in the industry and inclusion of a resume to support her claims provides the reader with tangible evidence of her understanding of the market need Heather Evans is proposing to address. The mention of developing the Heather Evans label for licensing potential is important as it demonstrates potential growth for the firm and that Heather Evans has given consideration to the long-term prospects of the company. The marketing section of the proposal is quite detailed and is one of the better prepared sections. By citing actual figures such as the $5 billion market for the companys products, Heather Evans does create a clear picture of the firms potential. Furthermore she provides a solid follow-up on how the firm plans to serve these individual and the comparison to Liz Collarbone gives the potential investor some familiarity they can associate with Heather Evans company. To strengthen her proposal, ten mention AT allotment Tells Ana actual store names would Turner serve to clarify her business approach so investors knew exactly how her business would address the marketplace and the underlying challenges faced. More details on the skis and information on feasibility of repeat sales and expansion to other industries would also be useful. The operations section was also well presented but needs to be better developed. Heather Evans does a nice Job of creating a timeline for prospective investors and gives a sense of the scalability of the operations as the company moves from design to production. However, the actual details of the process are vague at best and would be instrumental in truly determining Heather Evans ability to execute as the company moves from each phase. One of the glaring weaknesses in the Heather Evans business proposal is the reparation of the included financial data. The biggest issue with the financial is the inclusion of only two years of projections. While the monthly breakdown is useful for determining the seasonality of the business, investors generally prefer to see pro formal financial extending out five years to give a better sense of the business. Growth, cost and revenue patterns are more easily discernible over a longer time frame and the five year timeline coincides more frequently with investors exit strategies. In addition, the assumptions laid out for the investor are important but more detailed explanations would have been helpful. Furthermore, many of the assumptions were listed as flat amounts or static percentages when in fact it would be more reasonable e to conclude that such numbers would change and evolve as her business did. The fact that the numbers were signed off on by an accounting firm that did not question the lack of five year projections would raise additional questions about the companies she has retained to assist in starting the business. Another issue with the business plan is the discussion of management. With any business, people are the greatest assets so having a strong and experienced management team is essential to the success of any business. Reading through the proposal, one does not get the sense that much thought has gone into involving many other parties to facilitate the launch and success of the company. While Heather Evans has recruited a talented assistant designer and gives mention of additional hires as the business grows, the reader is left with the sense that Heather Evans is attempting to take on too many of the business responsibilities herself. Although Heather Evans has an impressive resume and no doubt possesses the raw talent and ambition to make her company a success, she lacks experience in many key areas and is spreading herself too thin. One key area is in the actual design of the products themselves. Many of the worlds most famous and successful fashion designers worked for others for many years to learn their craft. Subsequently, to reassure interested parties that the company will have the talent and staffing resources to break into the industry, more thought needs to go into developing a management team with the knowledge and experience to augment Heather Evans ambitiousness so that the company can realize the goals detailed in the proposal. Lastly, the lack of a strong legal plan the relevancy of some of the documents maintained in the appendices are detrimental to the quality of Heather Evans proposal. Considering the fact that we live in such a litigious society, Heather Evans needs to arrest any Ana all potential Issues Tanat could pose a rills to near company. The mention of a law firms name in her executive summary is a nice touch but Heather Evans should have them prepare a more formal document to include in her proposal that outlines any pending or possible future legal issues so that potential investors are aware of every single possible legal risk associated with this business venture. Also, some of the documents contained in the appendices could be better explained so that their relevancy and usefulness to the investor is more apparent. The inclusion of the names and requirements of some potential investors does not seem to be pertinent nor helpful to Heather Evans pursuits so omitting them in future drafts is recommended. Lastly, some additional information on Heather Evans designs would provide the investor with confidence that the products have been properly designed and that the business is ready to go forward. Overall, despite some issues, Heather Evans proposal shows promise and monstrance that she has thought through many of the key aspects of her business. Provided a revised draft is more detailed and includes a legal plan, more information on management and better prepared financial projects, this should serve as an informative document for potential investors. 4) There are several financing options available to Heather Evans to secure the necessary funds to launch her company. Arden ; Co. , a New York based private investment bank with an excellent reputation, has already shown considerable interest in Heather Evans idea. Best of all, the person who represents Arden Co. Anne Smelling, happens to be an ex-colleague, and a personal friend of Heather Evans. It would be a great option for Heather Evans if Arden Co. Can be involved as the lead investor, as it lends some creditability to the venture and gives her some much needed leverage to bargain with other potential investors. However, after several interactions with Anne Smelling, Heather Evans finds that Anne Smelling isnt very professional and to date no firm actions have taken place. In order to keep her options open, Heather Evans has also spoken with a couple other venture capital firms that had indicated some interest in her business. Heather Evans values the opportunity to gain some insight on the valuation of her own company, but at the same time, she is concerned about the bureaucratic decision-making process with those firms and the less favorable terms they are offering compared to other potential private investors. During these conversations, one of them suggests a Joint venture with Helen Neil Fashions, Inc. It is an intriguing idea, but mainly depends on Helen Nils approval. Since so much hinges on one individuals approval and Heather Evans has discovered that the company lacks the operating management experience she was hoping for, he opportunity is less than ideal. Consequently, Heather Evans also explores opportunities with a number of private investors (ranging from family, friends, classmates and industry connections) including Herbert Greene. Herbert Greene was previously invested in the Liz Collarbone deal and has connections in the industry to various fabric and textile suppliers. Furthermore, his reputation carries a lot of weight on Seventh Avenue which could also provide some much needed credibility and serve to instill assonance In toner Investors. Although seen Is getting positive Teacake Trot many AT Hess investors, Heather Evans has been struggling to structure a deal that will satisfy all the requirements for each individual investors. Despite her initial difficulties, in order to preserve her ownership stake, going with a group of private investors might be the best option, provided she can structure a deal to meet the demands of this diverse investment group. ) Typical of most first-time entrepreneurs, some of Heather Evans expectations are unrealistic and will have to be modified in order to realize her goals. One of the most glaring issues is the actual valuation of her company. Since Liz Collarbone is a decent comparable, given that the lowest discount rate applying to start-up financing is usually 50%, using Liz Collarbones PER as Heather Evans P ER, the present value should be $167,173 x $19/ Thus the required investment of $250,000, accounts for 39. 31% of the total value. Given the fact that the there are significant differences in the size of companies, growth stages and experience level of management, this approach for Heather Evans firm in this be overly aggressive leading to an overstated valuation. Another area Heather Evans will have to temper her expectations is in the control f the firm. While there is significant risk in investing in such an early stage company, Heather Evans should not have to surrender a controlling interest in the firm, especially if these parties will not add any additional value to the company. With that said, she does need to revise her equity requirements and will need to be more willing to part with additional ownership to satisfy the requirements of potential investors. Moreover, Heather Evans desire to retain control of her company is reasonable and actually important because it aligns her goals with the future of the rim and keeps her motivated to realize the success of the company. There is also the matter of who retains the rights to the Heather Evans name. Since fashion is completely dependent on brand name recognition, Heather Evans will have to revise her stance on maintaining control over the licensing of the name. By in large, the name is the greatest asset of the firm and also represents future revenue potential so the company will have to keep the name in the event that Heather Evans decides to leave the firm. Her requirement for license will not be satisfied. Lastly, it is very unreasonable for Heather Evans to expect her company to remain riveter when an PIP represents such a significant and important exit strategy. When cultivating potential investors Heather Evans needs to provide them with achievable return on their investment within a specific payback period. Removing this option would certainly deter many if not all potential investors as the potential to realize returns on their investment is already limited from the start. 6) As previously discussed, Heather Evans is a little unrealistic in her expectations and short-sighted in terms of structuring the early-stage financial deals necessary to get her company off the ground. In investing in any deal, there are three important elements, the timeline, risk of the investment and the potential return issued to compensate the investor for the risk. Most importantly, in presenting her business proposal, Heather Evans would be netter to provoke potential Investors Witt a cream Edie telling Tanat offers mole exit opportunities for the investors to realize returns on their investment. Considering the fact that the company is Just starting, it is better to leave as many options on the table as possible, such as payback period, right to put shares back to company or many promise buy shares from investors when it meets certain profits, even reconsidering to go public in the future. In addition to providing a way out of the investment, Heather Evans needs to build and maintain a company that is capable of generating revenue and retaining value so investors may realize a gain on their investment. Given the nature of the fashion industry, since the largest part of the companys value is held in the name itself, the company must retain full ownership over the Heather Evans name. However, to reconcile the Heathers position, it could be an option to offer Heather a royalty free science for certain years or require the same royalty free license from Heather and pay fixed fee to renew the license after free periods. In providing investors with a suitable return, Heather Evans could be available to forfeit a sizeable ownership stake in her company. When structuring the financing packages for investors in this current round, Heather Evans may needs to account for future funding rounds and the eventual ownership that will take place. Consequently, while it is not unreasonable that Heather Evans retain a controlling interest in the firm, she does not need to have over 50% of the equity at the beginning. Thus, if investors could seal a deal to promise Heather Evans that she will have the control in the future ownership structure by giving her a call to buy back or they will exercise a put under a valuation adjustment mechanism, they may get an agreement with Heather Evans.

Career Explorations Assignment Example | Topics and Well Written Essays - 500 words

Career Explorations - Assignment Example She says that the purpose of the job position is to ensure efficient management and formulation of policies that are efficient and effective in the medical field. Each field requires that the policy makes have a deep knowledge of the field to help in the avoidance of over projected policies and practices that may be unachievable. In addition, with this position, the public health practitioner can always select the best sample in a population that helps in the attainment of the desired results (The Princeton, 2014). She says that that a person willing to take the administration direction in public health can head various jobs such as working in health centers, health insurance companies, international agencies and consulting firms. At such job settings, such a person can provide both treatment and managerial activities. In addition, such a person helps in the formulation of various policies that are aimed at ensuring research on communities are conducted effectively and the correct information collected. In this case, therefore, a person can get the chance to work as an administrator in healthcare facilities, head the national health department, or be in charge of corporate information systems. Dr. Cindy also tells us that a person can also be in charge of public health policy administration. In this case, she says you can head the complexities and diminuendos in the health systems and their effects on the community under concern. She says no field in education could have many career opportunit ies like public health. She further says that the emergence of technology and increased innovations public health sector will need more policy makers. This implies that anyone who wishes to explore the field of public policy (The Princeton, 2014). The job requires someone who has interest in the field of economics and the person who has a broad mind. This is because the interpretation of research results and the formulation of the policies